With 18+ years of experience, I design high-impact digital and print solutions that help businesses communicate clearly, look great, and grow confidently.
Based in Lahore, Pakistan, I work with clients worldwide as a full-time designer and freelancer. I’m passionate about crafting creative work that’s not only visually strong—but strategically sound. Whether it's web UI, brand identity, or animated visuals, I bring sharp ideas and polished execution to every project.
I’ve collaborated with startups, agencies, and global brands alike—adapting to projects of all sizes and industries. My focus is always on delivering designs that are professional, original, and built to make a lasting impact.
For almost18 years, I’ve been helping clients of all shapes and sizes
create beautiful and usable things. Having started my career as web designer, I learned how
to design for the web and to code websites early on through professional experience and freelance work. I’ve
had the opportunity to learn and collaborate with the best, at top design firms like
Enetpulse, Nextbridge, Pisigma, Penguin
Infomatics and Continental Advertising (UAE) , where usability
and accessibility are top priority.
I broadened my experience working as an in-house user experience designer at SCORESGALAXY,
as an application design consultant at a couple early stage start-ups, and as a design consultant with
Right Now Digital. In each of these positions, in addition to designing, I’ve conducted
research and user testing to inform the user experience and site structure.
In 2020, I decided to dedicate my professional time to working with my own clients. I love having the
opportunity to learn about what my clients are passionate about, and to help them visualize what they’d like
to portray to their audiences. From sustainable flooring to wearable technology, non-profits to venture
capital, and tiny start-ups to the biggest social network on the planet, diversity is what makes my job
amazing.
Not only are my clients diverse, but their projects are, as well. As an independent designer I can take on
projects of all kinds, which allows me to tap into all of the experience I’ve accrued through the years. I
design brochures, menus, business cards, books, annual reports, Power point and Keynote presentations,
responsive websites, applications anything my clients need. My professional partners (listed below) help me
take on projects of any size. For full details of my professional experience, please visit my profile on LinkedIn.
I primarily work as a designer (about 75% of my role), specializing in UI/UX, branding, and creative design. At the same time, I bring coding skills (around 25%) in HTML, CSS, and front-end development, which allows me to bridge the gap between design and development. This balance helps me create designs that are not only visually compelling but also practical and implementation-ready.
With nearly 18 years of professional experience, I offer a full spectrum of creative and digital design services tailored to meet your unique business needs. Whether you're a startup, established brand, or agency, I bring both strategic insight and polished design execution to every project.